71 Datsun 510
510
Target Retro · Hot Ones 1 (2026) · #8/8
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The story behind the 71 Datsun 510
The 2026 release of the '71 Datsun 510 brings a classic Japanese sports coupe into the Hot Ones series for collectors who love retro racing style. This specific model is part of the Target Retro assortment, which means it features unique paint and graphics not found in standard packs. The car shines with Spectraflame Purple on its metal body, giving it that premium finish often associated with rare Treasure Hunts. With clear see-through windows and a bright yellow interior visible through them, this 1/64 scale model captures the detailed look of vintage race cars. It stands out as a special find for fans of Datsun history.
Materials, colors and value
This diecast car features a heavy metal base that provides durability and weight typical of Hot Wheels collectibles. The exterior is finished in Spectraflame Purple, a textured metallic paint job that reflects light beautifully under display lighting. You will see bold racing decals on the side and hood featuring Goodyear branding and large 510 lettering. Inside, the yellow interior contrasts sharply with the purple bodywork. While base ZAMAC versions exist in this series, finding the Spectraflame variant usually holds higher value among serious collectors due to its special Target exclusive status.
Questions about the 71 Datsun 510
Is the '71 Datsun 510 a rare Hot Wheels car?+
This specific version is considered semi-rare because it belongs to the Target Retro assortment. These releases are usually limited in production runs compared to standard Mainline cars found everywhere. The Spectraflame finish also indicates higher quality materials, making this particular purple example much harder to find than unpainted or solid color bases.
How do I know if my Datsun 510 is a Hot One?+
Check the card packaging for an orange flame logo on the front. If you see that symbol, it confirms this model was part of the official Hot Ones series. Cars in this lineup are known for having better detailing and unique paint schemes designed to appeal more to adult collectors.
What does SKU JKX55 mean on this car?+
The code is a unique identifier used by Mattel to track inventory and production batches. Each distinct model gets its own specific number so stores can stock the right items. Knowing this code helps you verify exactly which variation of the Datsun 510 you are looking at or trading online.
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How much is a JKX55 - 71 Datsun 510 Hot Wheels product worth?
This 2026 Target Retro casting doesn't have enough market data yet, so this is an estimate based on its type, rarity and age. Value rises for older and rarer castings — a 1970s Mainline is worth far more than a current one. Prices are shown in EUR and refreshed as new market data arrives.