Hot Wheels x Maluma x Toyota Land Cruiser FJ60: The Collector's Guide

If you have spent years digging through pegs like I have, you know collaborations are hit or miss. Then Hot Wheels announced a partnership with Latin music star Maluma, and the car was a Toyota Land Cruiser FJ60. My ears perked up. This is not just another mainline repaint. It is a cultural mashup that speaks to diecast nerds and music fans at the same time. Below, I break down everything you need to know about this release, from the card art to the car itself, and how to grab one without getting ripped off.

The Collaboration: Hot Wheels Meets Maluma

Hot Wheels has teamed up with celebrities, musicians, and brands for decades. Think of the Gucci Cadillac Seville or the Jay Leno Garage series. The Maluma collab fits that tradition, just with a modern twist. Maluma, born Juan Luis Londoño Arias, is a global name in reggaeton and Latin trap. His style is bold and colorful, and it is rooted in his Colombian heritage. So when Hot Wheels designer Dmitriy Shakhmatov, who is known for his work on many premium castings, got the call, he knew the vehicle had to make a statement.

The choice of a Toyota Land Cruiser FJ60 is no accident. Maluma loves classic SUVs, and the FJ60 is a legendary off-roader with a huge following in Latin America and beyond. It is a truck that screams adventure and timeless cool. Pairing it with Maluma's look was a smart move. The result is a 1:64 scale diecast that looks like it could roll straight off a music video set and onto your shelf.

Design and Features: What Makes This FJ60 Special

The Casting: Toyota Land Cruiser FJ60

The Hot Wheels Toyota Land Cruiser FJ60 casting first showed up in 2021 in the Car Culture: Off Road series. It is a detailed model with a metal body and chassis, and it has been used in several premium lines since. On the Maluma edition, the casting stays the same. The deco is entirely unique. It has a two-tone paint job: a deep, glossy black lower half and a bright, almost neon, pink upper half. That pink is a nod to Maluma's signature color, which shows up all over his merchandise and album art.

The truck sits on Real Riders wheels, a hallmark of premium Hot Wheels. These are rubber tires with chrome rims, and they give the FJ60 a realistic stance. The front and rear bumpers are chrome, and the grille is detailed with the Toyota emblem. Windows are tinted. The interior is black. On the sides, you will find "MALUMA" printed in white, plus a graphic that resembles his logo. The hood has a black stripe with "PAPI JUANCHO" in pink, a nod to his 2020 album. The roof has a roof rack, a nice touch for off-road cred.

Packaging and Card Art

The Maluma FJ60 comes in special themed packaging. It is a window box, not a standard blister card, which is typical for premium collaborations. The box is black with pink accents, and Maluma's name and logo are front and center. The back of the box has a short bio and a photo of Maluma with the truck. The window lets you see the car without opening the box, which is great if you like your stuff mint. The box itself is sturdy with a matte finish, so it works as a display piece on its own.

Tip: If you plan to keep it boxed, check the window for scratches. A clear window adds value. Scuffs can drop the grade.

Where to Find It: Retail, Online, and Aftermarket

This collaboration dropped in 2023 as a limited edition. It was sold through a few channels: the Mattel Creations website, select retailers like Target and Walmart in very limited quantities, and some international markets. Retail was around 25 dollars, which is about right for a premium collaboration. It sold out fast. If you missed the drop, you are in aftermarket territory now.

On the secondary market, prices vary. On eBay, expect to pay anywhere from 60 to 120 dollars for a mint-in-box example, depending on the seller and condition. Signed editions or ones with special packaging can go for more. I have seen loose ones sell for around 40 to 50 dollars. Like any collectible, value fluctuates. If you are patient, you might snag a deal from a seller who does not know what they have. Those days are getting rarer, though.

If you prefer hunting in person, keep an eye on local diecast shows and swap meets. Sometimes collectors sell their extras at fair prices. Also check social media groups for Hot Wheels or Maluma fans. I have scored some great pieces through Instagram trades. Just watch out for fakes. Scammers love to pass off a custom as the real thing. Authentic ones have the Mattel logo on the base and a specific code on the box.

Collector Tips: How to Score and Preserve Your FJ60

Landing a Maluma FJ60 takes timing, networking, and sometimes a bit of luck. Here are some strategies I have used over the years.

Set up alerts on Mattel Creations and follow Hot Wheels on social media for drop announcements. Drops often happen at random times, so being notified is key.
Join collector groups on Facebook and Reddit. Members often post tips about restocks or online finds. Sometimes they sell duplicates at fair prices.
If you find one in the wild, check the card corners for bends and the blister seal for lifting. A perfect card can double the value.
For storage, use a protective case like a Star Case or a soft protector. Keep it out of direct sunlight to prevent fading, especially on the pink paint.
If you plan to display it loose, handle it with care. The chrome parts can show fingerprints, and the paint can chip if dropped.

Tip: Always ask for extra photos before buying online. Look for the Mattel logo on the base and the correct box code to avoid fakes.

Is It Worth Adding to Your Collection?

Absolutely. This is a niche piece that appeals to several groups: Hot Wheels collectors, Toyota fans, and Maluma fans. That crossover appeal usually means steady demand. Plus, it is a well-executed design. The FJ60 casting is already a favorite among collectors, and the Maluma deco makes it stand out. It is not a mainline car you will find on every peg. It is a limited edition that will likely hold its value, if not climb over time.

That said, do not buy it as a pure investment. Buy it because you love the truck or the music. The market can be unpredictable. But if you are a fan, this is a no-brainer. It looks great on a shelf, and it has a story behind it. In my 20 plus years of collecting, the pieces I cherish most are the ones with a personal connection. For me, this one combines my love of diecast with my appreciation for Latin music. That is a win.

FAQ

Q: Is the Hot Wheels Maluma FJ60 a limited edition? A: Yes, it was released as a limited edition collaboration in 2023. It is no longer available at retail and can only be found on the secondary market.

Q: How can I tell if it is authentic? A: Authentic versions have the Mattel logo on the base, come in the official black and pink window box, and have a specific product code. Check for quality paint and tampos.

Q: What is a fair price to pay? A: Prices vary, but a mint-in-box example typically sells for 60 to 120 dollars. Loose ones go for 40 to 50 dollars. Be patient and compare listings.